LinkedIn Trainer + Strategist, Social Selling Maven, Marketing Speaker, Author
You need a content marketing toolkit if you would you like to: Build awareness among the right target audiences Create and distribute useful content that your prospects crave Nurture leads at each stage of the funnel until your prospects are ready to
10 Easy Ways to Optimize LinkedIn for Your Small Business Optimizing your profile and presence on LinkedIn is easy once you understand how people really use the platform. I teach my clients that LinkedIn is today’s version of a Whitepages or
In 2 different and recent interviews with Deb Krier, The Social Light, I share tips and dispel myths around content marketing and how simple it is to find, curate and even create your own high-quality content on which you can
Sharing Your Story on LinkedIn It breaks my heart when I hear my talented and successful LinkedIn clients downplay their significant accomplishments once we get to work on the Summary section on their profile to review what they’re most proud
Offer Help To Others First Most of us recognize that networking helps us find clients, partners, and sometimes, even great new opportunities, which is why doing more of it is often at the top of the New Year’s resolution lists for many professionals.
FREE Webinar: Maximize Social Selling on LinkedIn to Drive More Traffic to Your Website Social selling has grown as today’s generation of marketing and sales professionals have learned to leverage their online networks. They have used these networks to share
In a past post on LinkedIn, I mentioned that a future post would be about the very important connection between networking and your personal brand. And then LinkedIn announced a major change to their Company Page feature and I wrote
Happy Turkey Day weekend! If you want to “shop small” this Small Business Saturday and boost your own brand and small business in the process, why not take advantage of my $50 off special offer and allow me to show you
If you’re up for a challenge that will help make all the socializing and networking required around the upcoming holiday season infinitely more enjoyable, watch this video and then share your initial thoughts, comments or experiences in the section below
Company pages on LinkedIn aren’t just for companies like Cisco, Chase or Facebook. And if you haven’t added a company page for your business on LinkedIn you’re missing out. When you have a Company Page set up on LinkedIn you
Wordle is a cool tool for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text you type in or cut and paste into it (your LinkedIn recommendations,