Yesterday, I presented what I call a DIY LinkedIn Profile Audit at the SFPCN meet-up in San Francisco. It was a fun as well as interesting training session because I had an audience at all levels of LinkedIn knowledge. One thing we spent a good deal of time talking about is something I consider to be one of the most valuable sections of “real estate” on your LinkedIn profile: Your Headline.
As an example, currently mine is: Professional Networking Expert, Author & Keynote Speaker, Training & Professional Development
Your Headline matters because, next to your name, it’s one of the few things that shows up to practically everyone. And when you hover over someone’s name on LinkedIn’s desktop version, it’s what you see right after the name.
For the folks that attended the SFPCN session, and anyone else that reads this post, below you’ll see a screen grab of where you need to go to find the Headline field so you can edit yours (click on the image to enlarge it). Note: the default for your LinkedIn Profile Headline is usually populated by your most recent position, but my advice is you change it to reflect your personal brand or the expertise for which you want to be found.
DIY LinkedIn Profile Audit Checklist