As I shared recently, LinkedIn is exploring a way for you to distribute white papers within their system.  And, after close to 450 downloads of my “12 Rules of Networking for 2009” and “12 Rules of Networking for HR Pros” white papers, I’ve become a huge believer in the power of the white paper. Now, if just one of those downloads turned into a paying gig, I’d become an evangelist.

What are your tips for converting “fans” into paying clients? Please share them here.

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Believer to evangelist
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